Velvet is taking on Kleenex with the launch of its first balm tissue product.

Velvet Balm tissues, which have a layer of aloe vera and camomile balm lotion, are targeted at customers who want to care for their noses but are also environmentally minded. Brand owner SCA promises to replant three trees for every tree it uses.l Wrigley has introduced the 'Lockets Mum' who advises those with blocked noses and sore throats in a new marketing push for the brand.

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