First Milk has launched a major recruitment push to guarantee the milk supply for its creameries and the liquid milk market.

The company has begun offering non-member farmers a Milk Supply Contract with shorter notice periods than standard contracts, which give both sides more flexibility at a time of high market volatility. "We believe our broad market exposure means we are better positioned than many other industry players due to the premium nature of our contracts," said CEO Peter Humphreys.

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