The Organic Spirits Company has launched what it claims is the world's first organic Fairtrade golden rum.

Papagayo, rsp £14.45, is made from sugarcane grown on a single estate in a remote region of Paraguay. The original project was launched in 1993 to help 1,000 low-paid farmers receive more money for their cane. The farmers now also get funds from the International Trade Fair Association and help with production, harvesting and transportation.

"Consumers know they are doing their bit for fair trade and the environment while still enjoying a superb drink," said Organic Spirits Company MD Chris Parker.