Seafood Scotland claims the Eat More Fish campaign it launched this year has helped sales soar.Total seafood sales in Scotland have risen 10% by value and 6% by volume [Nielsen 24w/e 3 October], compared with a value rise of 5% and...
Birds Eye is hoping to take the fear factor out of handling raw fish - and boost total category sales - with the launch of two new "no touch" premium ranges. The frozen giant is eyeing £10m in combined first-year sales for its new Bake to...
Shoppers seeking cheaper seafood options may be driving down consumption and sales of prawns. While total fish consumption increased 4% in the year to November 2008, that of prawns fell 5%, according to TNS figures.
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