Seafood specialist Young's Bluecrest is looking to recruit a new generation of consumers with a branded range for kids.
Young'uns is hitting freezer cabinets now with three offerings  Flipper Dippers fillet pieces in batter (275g, 16 pieces), Fish Fillet Squares in breadcrumbs (280g, four pieces) and Scampi Crunchies (150g, 16 pieces). Rsps: £1.49.
All three are free from artificial colours, flavours and preservatives and come with a Clean Plate Guarantee for parents.
The range will benefit from Young's £5m autumn marketing campaign, including eight weeks of TV advertising, and a Young'uns web site.
"We're confident Young'uns will prove a major hit with both parent and child and have channelled significant money into supporting the launch this autumn," said James Turton, Young's head of marketing.
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Young'uns is hitting freezer cabinets now with three offerings  Flipper Dippers fillet pieces in batter (275g, 16 pieces), Fish Fillet Squares in breadcrumbs (280g, four pieces) and Scampi Crunchies (150g, 16 pieces). Rsps: £1.49.
All three are free from artificial colours, flavours and preservatives and come with a Clean Plate Guarantee for parents.
The range will benefit from Young's £5m autumn marketing campaign, including eight weeks of TV advertising, and a Young'uns web site.
"We're confident Young'uns will prove a major hit with both parent and child and have channelled significant money into supporting the launch this autumn," said James Turton, Young's head of marketing.
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