The Scottish Salmon Company has unveiled a five-year development plan that will see it pump £40m into its fish farming operations.

The investment will be spread across 10 sites, all of which will be developed to the RSPCA’s Freedom Food standard. The money will also enable the company to develop its harvesting and processing operations as well as increasing its farming capacity.

There was growing demand for premium, fresh Scottish salmon, said CEO Stewart McLelland. “To satisfy this, we need to develop our processing capacity.”

The company is already in the process of scoping, consulting on and lodging planning applications for new fish farming sites. It estimates that more than 100 jobs will be created as a result of its investment, half of which are planned for the Western Isles and the remainder tied to the company’s operations throughout the Highlands, Argyll and Bute.

People were key to the company’s vision, McLelland said. “We are keen to bring talent into our business, developing skills and experience to support our growth plans and that of the industry.”