The category chart remains stable in terms of positioning with the top four unchanged from last week. Alcoholic drinks pulls slightly further ahead of the field with the help of Stella Artois, which appears at the bottom of the brand chart, with Budweiser, Carlsberg and Hardys all just outside the chart.
Gondola ends are widely used in the category, supported by side stacks and floor stacks, which are more frequently used for beers and lagers.
The success of frozen continues supported by Birds Eye, Walls, Young’s and McCain. The buy one get one free offer is particularly dominant in the category followed by other multibuy offers. Though health and beauty maintains its position, it is not dominated by one particular brand, and rather achieves its success by the diversity of offers available.
Household sneaks in at the bottom of the chart, supported by just one brand in the chart, this being Flash. Outside the top ten, Fairy, Persil and Bold contribute to improvement in the category.