Flora Buttery has been given a golden makeover to give the brand a more premium feel.

Gold-coloured lids have been incorporated into a new pack design for the Unilever brand, while grass imagery has been added to emphasise the brand's buttery taste.

The new packs used a modern design that gave the product greater stand-out, said Flora brand manager Kate Mitchell. "This striking new design reinforces the taste message."

Flora Buttery is worth £195m [IRI 52w/e 23 January 2010].