It's always nice to have friends in high places and full marks to Asda for some impeccable toadying.

It "celebrated" the latest addition to the PM's clan, Florence Rose Endellion, by sending samples of St Endellion Cornish Brie to the Tory party conference.

"We want to congratulate David and Samantha on naming their daughter after such a delicious Cornish Brie," winked a spokesman. "We hope Florence grows up being as big a fan of St Endellion as our customers are."

Knighthoods all round!