Salad consumers are being offered the chance to win a year's supply of free wine.
Leading salad brand Florette is launching an in-pack promotion with the top prize being the supply of Pouilly Fume Wine. Customers finding one of five golden leaves in a pack of Florette Crispy Salad can claim the prize. There are also runner-up prizes of bottle of wine and money-off coupons. The Find the Golden Leaf' competition runs until March 1, and packs will be available in all major retailers.
Meanwhile, Florette Europe is set to open a fifth factory at Cambrai, northern France.
Mark Newton, UK commercial director, said: "The new Cambrai factory is part of Florette's ever-growing success story, which has contributed to its trend-setting status as Europe's number one prepared salad brand."