Newspaper reports claiming missing vital goodness' in ready-to-eat salads have been slammed as misleading by one industry leader.
Mark Newton, commercial director of Florette, said the reports suggested all bagged salads were affected, when the study the articles were based on referred only to modified atmosphere packed salads. Only 5% of Florette lines have that kind of packaging, he said.
The study by scientists at Cornell University in the US claimed the packaging technique destroyed vitamins and protective anti-oxidants.
"The headlines make it appear all bagged salads are affected," said Newton. "But it's only Cos and Iceberg, a tiny percentage of our lines. The report is very positive about bagged salads."