Florette prepared salads are back on TV with a new £2.8m advertising campaign featuring enthusiastic salad pickers and dew-laden leaves.

Breaking this week, the ad picks up on the brand's passionate theme and expertise in salads to convey the message that every Florette leaf is chosen with care. The tagline is "Fresh from the Fields of Florette."

"The campaign has a beautiful, appealing and rustic quality," said marketing manager Elaine Smith. "It will strengthen consumer belief."

Florette will also support the brand with "as seen on TV" stickers on-pack.