A £1m advertising campaign gets under way next week for Florette UK.
Britain's leading prepared salad brand will be continuing with the catchphrase, Never forgette... Florette', which proved successful during its first round of advertising in March.
Created by Talk Advertising Agency, the ads will continue with the magic ribbon' theme and air for seven weeks on GMTV, satellite and cable channels.
The theme will also be developed into a marketing and promotional programme as well as adverts in women's and the magazine press over Christmas.