Golden Wonder will be waving the English banner this summer with the launch of a limited edition ‘flag bag’ of crisps.
From May 30, 34.5g bags of ready salted, cheese & onion and salt & vinegar crisps sold in England will be adorned with the flag of St George to tap into the patriotic fever that is likely to engulf the country during the Euro 2004 football championships in Portugal.
The bags of crisps (rsp: 27p each) will be available for a period of six weeks.
Golden Wonder’s trade marketing controller, Kevin Smith, said the flag bag should be popular with all English sports fans.
“England is set for a great sporting summer. We’re giving England fans another reason to cheer our teams and individual sporting heroes on to glory. It’s everyone’s chance to eat for England,” he said.
Meanwhile, Golden Wonder will re-introduce its limited edition spring onion flavour crisps into Scotland and Northern Ireland from June 6.