birds eye merlin peas promo

Birds Eye has teamed up with attractions company Merlin Entertainments for a major on-pack promotion running until the end of October.

The ‘Kids have fun for free’ campaign, kicking off this month, will offer free entry for one child at over 30 attractions including Legoland Windsor, Sea Life centres and Warwick Castle. The partnership is supported by a £1.7m ad campaign across TV, online and in Tesco, Asda, Sainsbury’s, Morrisons, Iceland and Waitrose stores.