Beverage Brands will be running a new TV ad for ready-to-drink brand WKD from 2 April.

Part of the ‘Have you got a WKD side?’ campaign - which launched in 2001 - the ad features a group of lads on exercise bikes and, according to marketing director Debs Carter, will deliver the “off-beat style of humour that has come to epitomise the brand”.

The company said 12 million 18 to 34-year-olds would see TV advertising for WKD this year.