Noble Foods is marking the first birthday of its One Good Egg organic egg brand with a cross-category promotion in Tesco, offering money-off vouchers on bottles of organic milk.

Between 28 March and 4 April, consumers buying special promotional packs of four pints of organic semi-skimmed milk in Tesco will receive a 50p off the price of a six-pack of One Good Egg.

One Good Egg donates profits from sales of the brand to community egg farming projects in sub-Saharan Africa, and has raised £105,000 to date.

Noble Foods marketing director Steve Horton said the concept of helping a good cause while buying an everyday item had proved popular with consumers, and he hoped the brand’s latest promotion would help further drive sales. “By launching an on-pack promotion in Tesco for One Good Eggs, we’re hoping to drive consumers who already purchase organic commodities such as organic milk into the egg category and therefore generate more money to transform even more lives,” he said.