Mars had the most lines on promotion in featured space, making up 32 of this week’s offers – well ahead of the 17 offers from second-placed Cadbury. Kids brands Swizzels Matlow, Haribo and Chupa Chups were also to be found in the premium spots. Morrisons had the most space devoted to confectionery, with 37 deals found in its stores.
Just over a third (34%) of the confectionery deals offered a saving of 50% or more. Buying all of this week’s confectionery deals would have cost £334.66, a hefty 37% saving on the £528.12 rsp. Other categories to see big week-on-week promotional upturns were toiletries, as both bathroom and other toiletries rose to 3rd and 8th respectively. Cereal bars and baby accessories were the biggest fallers, both slipping 12 places.
Tesco was the retailer with the most offers and biggest overall saving in the top 50, its 14 deals saving a total of £44.42. It also offered this week’s biggest cash-saving deal, of £14 on Bricout Cuvée champagne.
This week’s top 50 deals saved a total of £132.74, a discount of 46.8% from the original £284.66 rsp.