red tractor label promotion

Red Tractor will launch its biggest ever on-pack promotional campaign later this year.

Taking place for seven weeks in September and October, the promotion will feature stickers giving shoppers the chance to win a farm stay mini-break worth £350.

It will be the first to run across all Red Tractor pre-packed products. Red Tractor is also planning a “high-profile” social media push, with ambassador Alex James due to appear on TV and radio.