Three-quarters of shoppers browsed online retailers for discounts on Christmas Day and Boxing Day, research by eDigitalResearch has revealed.

Christmas Day sales rose 29% year-on-year to £132m, while Boxing Day sales were a bumper £281m. Fifteen percent of those polled said they placed orders on Christmas Day, while 23% took advantage of the Boxing Day bargains.

“Online and high street retailers used every trick in the book as they competed for their share of the shoppers’ budgets,” said Retail Decisions chief executive Carl Clump.

“With slashed prices and ever-earlier sales promotions, UK consumers no longer need to wait for the formalities of Christmas to be over before seeking out the best bargains.”

supermarket websites appear to have benefitted from the online growth. In its trading update yesterday, Sainsbury’s said its online sales in the fourth quarter were up 15% year-on-year.

Read more
New shoppers and non-food ignite Sainsbury’s festive sales (7 January 2010)
Waitrose sets Christmas pace with 9% sales hike (5 January 2010)