soup

Supermarket price wars have driven the price of fresh soup down faster than the overall category.

The average price of a pack of fresh soup has fallen 7p to £1.46 in the year to 19 July 2015, a drop of 4.4% year on year [Kantar Worldpanel 52 w/e 19 July 2015]. Ambient soup has fallen 2.8%.

Despite the drop in price, fresh soup has been responsible for all category value growth, rising 8.6% to £123.9m.