Brewers were feeling the heat in 2013, despite a scorching summer. But as sales dried up for the competition, Heineken’s UK sales were booming. We find out how and why…
Read more of The Grocer’s Top Products survey 2013.
The supermarkets are struggling to kick their addiction to trade promotions…
Overall sales of fruit-flavoured lagers have fallen this summer – even though retailers are carrying more products.
Heineken is developing low-abv ciders as it looks to tap what it calls a £600m opportunity for lighter drinks…
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