Nestlé Waters is wading into the breakfast market with a new campaign urging consumers to drink its Buxton mineral water at breakfast.

Retailers are being offered the chance to win £500 to spend in Booker and Bestway depots by displaying point-of-sale wobblers supporting a variety of bottled water occasions, including breakfast.

"Buxton is the perfect thing to accompany a breakfast on the go," says Andrea Cahill, trade marketing manager, Nestlé UK. "Our new PoS will highlight this to consumers who may not be aware of the importance of rehydrating in the morning."

Focus On Breakfast