Value sales of canned food are growing at the same rate as the total ambient grocery market, with an increase of 4%.

Volume is virtually stagnant, with a 0.2% dip in total sales. The frequency of shopper trips is also down, indicating that higher prices of goods is the most significant driver of growth.

Ambient soups typify the market trends, with shoppers spending more per trip without buying more.

Baked beans, prepared peas & beans and tomato products are bucking the trend and are enjoying volume growth.

The versatility of tomato products has aided their 4.3% volume increase, particularly in the context of a 2.4% growth in homemade savoury meals.

Discounters are overtrading in the canned foods market, while Asda and Morrisons are also showing strong performances.

Focus On Canned Goods