Healthy foods that are predominantly low-fat versions of existing products stalled in the recession, as shoppers shied away from paying more for fewer calories. But sales of functional foods that claim to aid healthier living flourished.

During the 52w/e 21 March 2010, the market in the UK was worth £556.1m, with 54% of this generated by sales of products that aid digestive health, such as Danone's Actimel and Activia.

Of the 25 million+ households in the UK, almost 73% purchased a functional food product and, although this was down on the previous year, those households that remained in the market purchased products slightly more frequently (11 times per year) and spent more per trip (£2.78).

Focus On Functional Foods