The meat-free market is worth £243.1m, with 5.8% year-on-year growth driven by a combination of 390,000 new shoppers over the past year and price inflation. The average increase of 15p/kg has led to smaller baskets and is keeping volume growth at 2.8% year-on-year. The split between frozen and chilled spend is 55:45, with both sectors currently in growth.
Mince and pieces account for the biggest chunk, sales rising 9.4% year-on-year as more shoppers turned away from ready meals to cooking from scratch. Brands, the biggest of which is Quorn, represent almost four-fifths of the market, and are driving category growth as they attract more shoppers and encourage them to spend more throughout the year.
Although own label's share slipped from 22.3% to 20.8%, Morrisons' range enjoyed good growth, with sales up 18.8% year-on-year, driven by vegetable sausages and burgers. Asda's and Sainsbury's own-label ranges were down year-on-year, however.
Tesco leads the retailers in overall meat-free, with a 31.6% share (£77m) but is underperforming at 2.3% year-on-year growth.
Focus On Meat-Free
Mince and pieces account for the biggest chunk, sales rising 9.4% year-on-year as more shoppers turned away from ready meals to cooking from scratch. Brands, the biggest of which is Quorn, represent almost four-fifths of the market, and are driving category growth as they attract more shoppers and encourage them to spend more throughout the year.
Although own label's share slipped from 22.3% to 20.8%, Morrisons' range enjoyed good growth, with sales up 18.8% year-on-year, driven by vegetable sausages and burgers. Asda's and Sainsbury's own-label ranges were down year-on-year, however.
Tesco leads the retailers in overall meat-free, with a 31.6% share (£77m) but is underperforming at 2.3% year-on-year growth.
Focus On Meat-Free
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