Mandara Spa Honeymilk Dream Body Butter (Sainsbury's)
Launching: May 2011
Sainsbury's has teamed up with Balinese spa chain Mandara to launch an exclusive bath and beauty line.  According to beauty category manager Rhian Bartlett, the premium own label will provide "affordable home luxury" but will not carry the Sainsbury's name: "We aim to bring variety, choice and interest to the category." Available in 400 Sainsbury's stores and the Mandara Spa in London, the body butter retails at £8 for 350ml.

Sensodyne Repair & Protect Toothpaste (GlaxoSmithKline)
Launched: March 2011
Paul Gurnell, category and e-commerce controller, GSK Consumer Healthcare UK, calls this the company's "biggest innovation" in personal care in the past year. Designed to repair teeth that have suffered erosion, the toothpaste retails for £3.99 in supermarkets and pharmacies.

Intensive Repair Mask and Overnight Crème (Dove)
Launched: March 2011
Dove has added two post-wash variants to its Intensive Repair hair care range, prompted by findings that nearly 30% of UK women consider their hair 'dry' or 'normal to dry', and part of their increased investment in the portfolio in 2011. The mask is £3.99 for 200ml, while the crème is £4.99 for 120ml.

Invisible for Black & White Deodorant (Nivea)
Launched: January 2011
Stephen Byrne of Nivea owner Beiersdorf says the point of difference with this new deodorant is that it prevents stains on clothes. Available in Boots and major supermarkets, it comes in two fragrances and four sizes, ranging in price from £1.07 to £3.22 and backed by a big outdoor media campaign.

Focus On Personal Care