Dry ambient has driven growth, outperforming wet ambient, which makes up the largest sector of the market. In chilled, low-calorie soup holds a 5.3% share of spend, up from 2.8% last year.
The top four retailers accounted for 73% of sales, with growth being driven by Asda, which is performing well in both chilled and wet ambient soup. Morrisons continues to underperform and M&S is overtrading but growing far behind the market.
Focus On Soup