Winter remedies is showing robust value growth, helped in part by a strong cold and flu season at the end of 2010.

More shoppers are buying into the category, and paying higher prices the average price of a product has increased by 1%. Those buying cold treatments are spending less on each shopping trip, helping sales of own label, which are growing seven times faster than those of branded equivalents.

Cough and throat lozenges continues to show strong growth and is now bigger than decongestants thanks to lozenges’ impulse appeal.

Tesco is the fastest-growing of the major mults, but consumers are looking for value, prompting an 11% increase in shopper numbers in the discounters such as Wilkinson, where value sales are up 14.3% year-on-year.

Focus On Winter Remedies