Chilled yoghurt represents almost 60% of spend and is driving growth. Chilled desserts is outperforming wider market growth, while growth in fromage frais is behind the market.
An average 3.4% price rise has contributed to growth.
Shoppers are buying more often and are buying larger quantities of yoghurt each trip. Tesco has driven the increase in volumes per trip, while The Co-operative Group and M&S have lost shoppers.
The market is dominated by brands, which represent 67.8% of spend in the market. Economy own label has grown 18% in value year-on-year, while premium, healthy and organic own-label lines are declining.
Focus On Yoghurts & Pot Desserts