United Biscuits takes its Phileas Fogg snacking brand to the volcanic hills of Indonesia in its first television campaign since it was relaunched last December.

The epic advert spearheads the brand's £3m campaign for 2009 and communicates the authenticity of the exotic ingredients used in the Phileas Fogg range, featuring farmers harvesting peppercorns in Asia. Helen Warren-Piper, UB marketing director of bagged snacks said the marketing would tap the successful relaunch of the crisps, tortillas and poppadoms brand.

"Within the first three weeks of launch, the return of the Phileas Fogg range has already proved extremely popular with retailers and their customers," said Warren-Piper.

"With the market for premium snacking products now worth over £492m and growing by 9% [Nielsen], retailers should be stocking up."