The producers of the Australian Zonte's Footstep wines have introduced the Timbuktu brand into the UK off-trade. Launched in Australia last year, it consists of a Chardonnay and a Cabernet Sauvignon produced by the Galvanised Wine Group.
Katie Coburn, Timbuktu's brand manager at importer Western Wines, said: "The winemakers are serious about their wines but not about themselves. Timbuktu is designed to be a consumer-friendly mainstream brand."
Timbuktu is currently listed in Somerfield.
Coburn said the premium Timbuktu Deluxe is likely to join the range in the near future.