Sales, marketing and distribution specialist, Food Brokers, is to move into the UK soft drinks market with a range of fruit smoothies.

Food Brokers has been appointed by thejuicecompany to handle sales and distribution of its range of 99% fat-free, chilled smoothies.

Launched three years ago, thejuicecompany’s products include smoothiepack, Smoothie Smile, Revolver and Robby Bubble. They are priced between 90p and £2.99.

Chairman of Food Brokers, Victor Cracknell, said the smoothies market was growing at 50% per annum and that it was forecast to be worth more than £70m this year.