Findus is putting a new spin on the old adage you are what you eat' with a new kids-oriented campaign for its Crispy Pancakes. The three new ads show kids with their faces painted with images of sausages and egg, a beef burger and a pizza. The idea is to give a fun twist to a traditional product and encourage mothers to feed Crispy Pancakes to their children. Findus claims the pancakes are a"nutritious low fat meal option for kids". The ads will appear in supermarket magazines and in women's titles such as Best, Bella and Women's Own. They carry the strapline Give the Kids a Break'. This is supported by ads on supermarket trolleys during April and May. {{MARKETING - P&P }}