The Courtauld Commitment isn’t without its critics. For some, the voluntary pledge to cut food waste lacks teeth or ambition and misses out vast swathes of industry. And so Wrap CEO Marcus Gover must have felt a flush of vindication when the charity announced this week its 50 phase three signatories had hit the target to cut their food and packaging waste by 3%. It’s clear many took the goals to heart - only this week Waitrose revealed plans to roll out FareShare’s Food Cloud app to its stores.
But there was a sting in the tail. Shamefully, the amount of food binned in UK homes rose by 4% from 2012 to 2015, with cheaper food prices and more disposable cash to blame, according to Wrap. There’s no doubt industry will play a major role in the solution, with ‘high impact’ educative initiatives and better labels all crucial. Until now, such efforts have often fallen foul of those same critics who argue businesses should secure their own supply chains before helping others. These latest figures prove that an inward-looking approach simply doesn’t deliver the progress we can all agree is needed.