Morrisons is giving away 200,000 wonky carrots to help families feed Rudolph this Christmas.
The retailer is supporting the Christmas tradition of leaving out refreshments for Father Christmas and his reindeer on Christmas Eve by giving away carrots at 492 stores across the country. ‘Carrots for Rudolph’ will be handed out at the entrances of the stores from 20 December.
Morrisons hopes the move will introduce kids to wonky veg and encourage families to buy misshapen carrots. It follows research by the retailer that revealed 6.2 million families leave food and drink out for Santa on Christmas Eve. According to the survey, the carrot is the most popular item left out, with 57% of people choosing the vegetable compared with the 41% who leave out a glass of milk.
Carrots, mince pies and a glass of sherry for Father Christmas will typically cost a family £2.10, which equates to £13m across UK households, according to Morrisons.
“We want to make it easy for our customers to enjoy this magical tradition and highlight that wonky carrots are just as tasty as perfect-looking carrots, they are often cheaper and there are plenty more available to buy,” said Jessica Lawson, head of Morrisons’ carrot plant in Yorkshire.
Morrisons Wonky Carrots will also be available to buy across the UK, with an rsp of 41p per kg, or a graded variety at 60p per kg.