The co-branded range follows Oral-B’s acquisition of Rembrandt last year and is aimed at consumers who want brighter and stain-free teeth.
It comprises Oral-B Rembrandt Complete Mint, Plus, Sensitive, and Stain Defying pastes, all with a fresh mint flavour. The manufacturers claim that the products are the only whitening formulae on the market which contain the stain protector Citroxain.
Oral-B senior business manager Chris Gaskell said consumer demand for whitening products was on the rise with about a sixth of all toothpastes purchased having whitening properties. “With Oral-B’s oral care credentials and Rembrandt’s expertise and benchmarking products, we’re confident that this range will be a real success. It reflects Oral-B’s ongoing commitment to driving the oral care category.”