Huggies becomes the leading in the health, beauty & baby category with a wave of buy-one-get-one-free offers on baby wipes and nappy variants, including Pull Ups and Little Swimmers. Dental brand Colgate continues to dazzle with buy-one-get-one-free mechanics across its range.
With Valentine’s Day over, confectionery brands have taken a step back for a while and ingredients to mix up the perfect pancake for Shrove Tuesday have arisen on display ends, especially trusty old friend Jif Lemon. Activity has increased for Pepsi in the past week, on offer in four of the five retailers and thus penetrating the brand chart, coming head to head with arch-rival Coca-Cola.
Morrisons regains the gap created last week and are back on par with Sainsbury, whose promotional push on alcohol has come into full force with multibuy and save options up for grabs.
Moving into spring, retailers are starting to promote their horticultural products, including seeds, bedding plants and bulbs.