Fish must be convenient European customers are more and more looking to buy good quality portion-sized fish; boneless, skinless and if possible odourless filets, steaks, prawns and any other products which are quick and easy to prepare, according to a new report from Intrafish. The profile of the type of product which most retail multiples and their suppliers are aiming to sell in the future is ready-to-cook, semi-cooked or even ready-to-eat accompained with cooking instructions, a serving suggestion and maybe even a sauce. People are increasingly willing to pay extra for convenience. Time saving but healthy, nutritious and clean dishes are the new trend, and blood, guts and gore are out. Most European countries now generate well over half of their total seafood turnover through supermarket sales, with chart toppers UK, France and Germany selling in excess of 70% through retail multiples. {{MEAT }}

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