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GlaxoSmithKline is spending £2.5m in support of two of its toothpaste brands, Sensodyne and Macleans.Sensodyne is being supported by a £1.4m national TV campaign that will run until June 27. Two new ads will focus on Sensodyne Total Care Gentle...
Colgate-Palmolive and GlaxoSmithKline are both throwing new products into their burgeoning whitening toothpastes portfolios.GSK is introducing Macleans white ’n’ shine into its line-up, which is particularly aimed at the younger users said to...
GlaxoSmithKline is throwing a £1.35m press campaign behind its new ‘health and beauty’ Macleans products.The campaign, aimed at pushing the antibacterial Macleans Detox toothpaste and mouthwash and Remineralise toothpaste, breaks on Monday...
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