Simon Mowbray Lever Fabergé is continuing its surge towards making Dove a giant healthcare brand with another raft of launches. Its dedication to Dove again took centre stage this week with the company announcing no fewer than four new products under the banner. The company also revealed plans to extend its Impulse range of scents to include a new moisturising body spray in three fragrances (rsp: £2.49, 100ml), backed by a £3m marketing spend to include television and cinema commercials. Its activity on Dove, however, is part of an ongoing £35m project this year with the company having previously promised that a product from the range would be advertised every single week during 2002. The additions to the range are four types of body wash, each priced at £2.99 for 250ml and £4.19 for 400ml. Derek Hill, Dove brand activation manager, said: "With the launch of these four new body wash variants, Lever Fabergé will fulfil its objectives of increasing the weekly frequency of use of body washes to the same levels enjoyed by gels. "It will also trade consumers up to the mass-premium market." {{P&P }}