The latest PR wheeze for Fox’s Biscuits is an online auction site for Vinnie the Panda – where fans can bid for ‘memorabilia’ relating to the Mafioso mascot.

On the site, ebay.co.uk/vinnie, enthusiasts can bid for items including an empty violin case, a “slightly crooked” seven-iron golf club and a stuffed boar’s head as well as ‘signed’ photos and miniatures of the TV panda.

“Launching the eBay site is a new and exciting way for Vinnie to engage with his fans,” said Fox’s marketing director Mike Driver.

“We have been inundated with requests for Vinnie memorabilia and the auction site offers Vinnie admirers the chance to get their hands on their very own little piece of Vinnie.”

Vinnie the Panda made his debut for Fox’s Biscuits last May in a £5m campaign to support a major overhaul of the brand.