A promotion which supports five New World wine ranges is being run by Caxton Wines. It has linked up with the Blockbuster video rental chain for a £2m neck collar promotion offering an instantly redeemable free movie rental worth up to £3.50. The five brands are Etchart, the UK's leading Argentinian wine brand; Long Mountain, the premium varietals from South Africa; Corbans and Stoneleigh from New Zealand, and Wyndham Estate from Australia. The neck collar will run on selected bottles from each of the ranges which will go on shelf from November throughout the trade. Marketing controller Sophie Gallois said: "The idea of buying a bottle of wine and then collecting a movie to go with it on the way home is just what modern wine consumers are looking for. "This will drive sales and build awareness in the run up to Christmas. Initiatives such as this demonstrate our commitment to the brands." {{DRINKS }}

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