Freedom Food chicken sales are growing fast as consumers seek out higher welfare alternatives, according to new figures released by the RSPCA.

The charity said spend on Freedom Food fresh indoor-reared chicken had soared to £55.2m from just £16.4m a year ago [Kantar Worldpanel 52w/e 21 March], while standard chicken sales fell 2% to £1.1bn. "Chicken welfare is of paramount importance to more people than ever before," said Freedom Food boss Leigh Grant.

Sainsbury's sells the most Freedom Food chicken, followed by Tesco and Morrisons.