The charity said spend on Freedom Food fresh indoor-reared chicken had soared to £55.2m from just £16.4m a year ago [Kantar Worldpanel 52w/e 21 March], while standard chicken sales fell 2% to £1.1bn. "Chicken welfare is of paramount importance to more people than ever before," said Freedom Food boss Leigh Grant.
Sainsbury's sells the most Freedom Food chicken, followed by Tesco and Morrisons.
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