Pierre Martinet vegetable juices

Pierre Martinet has rebranded range for UK

Healthy soft drinks developed by a leading French salad supplier are launching in the UK.

Pierre Martinet, a €140m-turnover business, launched a range of vegetable smoothies, gazpachos and green teas in France in 2011.

“Founder Pierre Martinet was looking for an alternative to sugary drinks and as he already had access to a supply of fresh fruit and veg set his NPD team to work to come up with solutions,” said Dominic Maxwell, director at UK distributor Echo Partners.

The flash-pasteurised products are sold in mults across France and are exported to countries including China.

The range, priced from 99p to £1.49, has been rebranded for the UK.