Baxters is supporting its fresh soup range with a £1.5m campaign which it claims is a record TV advertising spend in the fresh soup sector. The new campaign, which broke this week, will run until the end of February next year, ensuring exposure throughout the key winter soup selling months, said the company. The single, 20-second commercial being used to spearhead the push features a close up of a fresh tomato which is then sliced in half and transforms into a bowl of Baxters Fresh Mediterranean Tomato soup. It finishes with chairman and chief executive Audrey Baxter signing her name on a fresh soup pot and placing it in a fridge alongside the other varieties. Baxters marketing manager Kev Mallinder said: "We believe that maintaining a presence on national TV throughout the winter months will significantly boost sales by reminding our consumers about soup throughout this period." {{P&P }}