The Fresh Herb Company has enlisted herb specialist Jekka McVicar to encourage consumers to use more fresh herbs in their cooking.

McVicar, a leading authority on herbs, has worked with Jamie Oliver on his herb gardens.

McVicar will act as an ambassador for The Fresh Herb Company by helping with NPD. She has also developed a guide to using fresh herbs for the company to use in its marketing.

“I want people to feel confident and inspired to use fresh herbs at home,” said McVicar.