Wholesaler Booker has launched a new range of branded fresh produce under the auspices of its Happy Shopper brand.
The 15-strong Fresh range of fruit, vegetables and salads are all pre-packed in bright, modern packaging in a bid to attract consumers and boost sales for convenience store owners.
A marketing campaign launching the range is rolling out across Booker branches.
Customers could fax their local branch to reserve their order, the company said.