Alpro fruit yoghurt

Alpro’s new fruit flavours roll into stores in August

Alpro is bolstering its portfolio of big pot yoghurt alternatives with its first fruit flavours.

Strawberry with Rhubarb and Lemon & Lime will go into stores in August (rsp: £1.39/500g pot), joining the brand’s existing Simply Plain and Vanilla big pot variants.

“We’ve seen sales of our big pots grow significantly over the last year as UK consumers start to embrace plant-based alternatives,” said Alpro commercial director John Allaway.