Anchor Cheddar is set to feature on TV for the first time, as part of a new £14m marketing push for the Anchor brand. The theme of the campaign is ‘Glorious Nothing Days’ and the Anchor Cheddar ad will focus on cheese on toast. It goes live on 9 March and will run for 10 weeks. Arla said the campaign would celebrate the emotional connection between consumers and their “food moments”.